Guide to B.I.T.E. 2011

Beauty Industry Trade Event, or BITE, is well established as the leading trade event in Ireland for the beauty industry. The event is held yearly at the RDS in Dublin and attracts thousands of people who recognise the importance and value of the event both with regards to progressing the beauty industry in Ireland and for exposing visitors to the best of international beauty companies and organisations.

From the professional viewpoint, exhibiting at BITE is the best opportunity to meet face to face with the target market in Ireland. There are few stronger marketing tools than actually discussing business face to face and building lasting relationships with important people, as you can fully justify the quality of your products using demonstrations as well as by exerting your well honed sales techniques.

Visiting the show is also a great opportunity to see in the flesh what your competitors are doing and how you can counter their presence in the market. You can also participate in the series of seminars which are designed to iron out your knowledge in key areas of beauty as well as addressing key business principles which can help you to fulfil the potential of your company and ensure that you are getting the most out of it.

For the visitor to the show, there is the opportunity to gain access to all of the best products on the market and establish which companies are best suited to your product. There are demonstrations and the opportunity to network. The competitions and awards at the show are a good indicator of the more successful and innovative brands, but be sure to explore the hundreds of stands to gain a comprehensive picture of the Ireland beauty scene.

This year's Dublin takes place on the 2nd and 3rd of October in the Royal Dublin Society Exhibition Halls and also in Manchester, England, 16th and 17th October 2011. need help getting to the RDS or need a hotel in Dublin for the Irish exhibition?