Each year thousands of people attend to view the latest in the 
beauty industry from a large list of exhibitors who relish the opportunity to either establish or reinforce their brand in the market. The exhibition has a distinctly professional feel to it and the companies compete with each other to have the most impressive and attractive display in order to attract the attentions of the thousands of buyers and customers who attend here.
One of the highest profile features of B.I.T.E is the competitions which are open to all who are taking part in the exhibition. There are a number of different categories of competition including best make-up artist and best nail technician. The awards ceremony is the cause of much hype and is the ultimate way for a brand to create a name for themselves. The judges of the competitions tend to be celebrities from within the field, which helps to attract media attention to the event.
As well as being a great place to display to buyers and acquire new customers, B.I.T.E is a great place for trainee professionals to visit as there are a number of seminars which run throughout the show with a view to discussing the latest issues in the industry and to provide advice, guidance and tips for the attendees. Again, many of these seminars are led by well known figures in the beauty industry.
You can learn more about the BITE Ireland shows and if you are planning to stay in Dublin for a few days do not forgot our previous posts on:
- How to spend one day in Dublin on your spare day in the city.
- 3 Top Dublin hotels for exhibition attendees.
- How to get to the RDS from the airport.
